FAYETTEVILLE -- Bikes, Blues & BBQ is going to have to change the tagline on its website.
It touts the rally as the world's largest charity motorcycle rally, adding that over the course of 17 years, the annual event "has realized over $1.5 million to local charities."
As of this year, that number is more like $1.75 million.
About 40 organizations received more than $270,000 thanks to this year's festival. That figure tops last year's record-setting $230,000. Last year also marked the start of the rally's 10-year, $200,000 commitment to Arkansas Children's Northwest hospital.
Executive Director Tommy Sisemore estimated 300,000 people attended this year's event, fewer than the 325,000 or so in 2016. However, heavier charitable giving in the earlier days of the festival, Wednesday and Thursday, likely made a difference. That, and running the event more efficiently probably played a role, he said.
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